The Facebook Blog

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Der folgende Text ist Teil unserer Serie über die weltweit unterschiedliche Nutzung von Facebook. Du kannst die vorhergegangenen Blogeinträge dieser Serie hier lesen. Solltest du eine Geschichte kennen, die du uns gerne mitteilen möchtest, dann reiche sie bitte hier ein.


Vor fast einem Jahrzehnt erhielt der deutsche Student Helmut Müller ein Stipendium von dem europäischen Austauschprogramm ERASMUS („European Region Action Scheme for the Mobility of University Students"). Das Stipendium ermöglichte ihm ein Studium an der University of Northern Belfast in Irland, wo er schnell mit einer kleinen Gruppe von Studenten aus aller Welt neue Freundschaften schloss. Diese Studenten kamen aus den USA, Mexiko, Griechenland, Italien, Spanien und Pakistan.

Zusammen haben sie die irische Landschaft erkundet und eine Begeisterung für die regionale Kultur entwickelt. Traurigerweise musste sich Helmut am Ende des Programms von seinen neuen Freunden verabschieden. Angesichts der Schwierigkeit über die weiten Entfernungen hinweg mit seinen neuen Freunden in Kontakt zu bleiben, fühlte er sich entmutigt. „Manche Leute sind einfach zu beschäftigt, um lange E-Mails zu schreiben", erklärte Helmut.

Im November 2008 sah sich Helmut die Fotos von seiner Zeit in Irland an und fragte sich, was aus seinen ehemaligen Kommilitonen geworden war. Plötzlich von Nostalgie ergriffen, erstellte er eine private Facebook-Gruppe mit dem Namen „Northern Ireland UoU 2000" in der Hoffnung dadurch einige seiner Freunde wiederzufinden.

Er fragte sich, wie gut die Chancen waren, ein paar der ehemaligen Studenten aus über sieben unterschiedlichen Ländern ausfindig zu machen.

Zu seiner Überraschung traten mehrere seiner Freunde der Gruppe nahezu umgehend bei. Viele der anderen Personen erfuhren ebenfalls bald von dieser. Heute hat die Gruppe 12 Mitglieder. Diese nutzen Facebook, um regelmäßig Fotos, Videos und andere Erinnerungen von ihrer Zeit in Irland sowie Aktualisierungen und Geschichten über ihre aktuellen Abenteuer miteinander zu teilen. Helmut hat zum Beispiel alte Fotos, wie die Folgenden, von ihren Streifzügen durch Irland mit seinen Freunden geteilt. Zu den irischen Abenteuern der Gruppe gehörten unter anderem Wanderungen und spontane Straßenauftritte.



Helmut hofft sogar, ein Wiedersehen in Irland organisieren und damit zeigen zu können, dass geografische Grenzen für das Aufrechterhalten lebenslanger Freundschaften kein Hindernis mehr darstellen.


Sara, eine Praktikantin im Kommunikationsteam von Facebook, markiert ihre Schulfreunde auf alten Fotos.

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Friendships Reconnected Despite Boundaries

The following is part of our series on different ways Facebook is used across the world. Read the previous blog post in this series here. If you also have a story you'd like to share with us, please submit it here.


Nearly a decade ago, Helmut Müller, a German student, was awarded a scholarship from the European student exchange program ERASMUS, or European Region Action Scheme for the Mobility of University Students. The scholarship allowed him to study at the University of Northern Belfast in Ireland, where he became fast friends with a small group of students from around the world—from the U.S. and Mexico to Greece, Italy, Spain and Pakistan.

Together, they explored the Irish countryside and developed a love for the local culture, but sadly, at the end of the program Helmut parted ways with his new friends. He felt discouraged by the difficulty of staying in touch with the distances that separated them. "People are just too busy to send lengthy emails," Helmut explained.

In November 2008, Helmut found himself thumbing through photographs of his time in Ireland wondering about his former classmates. Struck with nostalgia, he created a private Facebook group, named "Northern Ireland UoU 2000," hoping he could rediscover a few of his long lost friends.

What were the chances, he wondered, that he could locate a small group of individuals from over seven different countries?

To his surprise, several of his friends almost immediately joined and news soon spread to most of the others. Today, with 12 members, the group uses Facebook to regularly share photos, videos and memories with one another about their time in Ireland, as well as updates and stories about their current adventures. For example, Helmut shared old photos like the ones below of the group's escapades throughout Ireland, including hiking trips and impromptu street performances.



Helmut is even hoping to coordinate a reunion in Ireland, proving that geographic boundaries are no longer a barrier to maintaining friendships for life.


Sara, an intern on the Facebook communications team, is tagging high school friends in old photos.
At Facebook, we're constantly connecting with interesting people — from experts in their field, academics and researchers to celebrities or visitors to our office. Occasionally, we'll share these conversations on the Facebook blog in our "Connecting with...." series. I recently had the opportunity to speak with Ray Kurzweil, an inventor, futurist and author of several books who's been called a "restless genius" and "the ultimate thinking machine." Read the previous blog post in this series here.

You spoke at Facebook about the exponential growth of technology. How do you think that relates to Facebook and what we are doing here?
Facebook is a great example of the acceleration of technology. The first technologies — stone tools by the wheels — took 10s of thousands of years, the printing press took centuries to be adopted. The telephone took only half a century to reach a quarter of the U.S. population. Now, we have a phenomenon like Facebook that takes just a few years. You think about life without Facebook and social networks, it sounds like ancient history. That was only a few years ago. If you think about life without search engines, it sounds like very ancient history and that was only a decade ago.

The pace of change is accelerating and the progression is exponential. We are actually doubling the power of these technologies now in less than a year. Computers today are a billion times more powerful per dollar than when I was a student [in the 1970's], and we'll do it again in the next 25 years. Facebook is a great example of that — a whole new paradigm of connecting people that now puts together 250 million people in just a few years' time.

Your latest book, "Transcend: Nine Steps to Living Well Forever" is a guide to how medicine and technology will allow people to extend their life expectancies and slow down the aging process. Can you expand on that?
I just mentioned the exponential growth of information technology and the important point is that it's not just computerized devices or social networks. Health and medicine has just become information technology. They now have the genome, which is the software of life. We have means of changing our genes. We can design and test biological progresses on computers.

We made progress in the linear manner. That's been significant as we had life expectancy of 23 years a thousand years ago, 37 years in 1800 to pushing 80 years today. Now that health and medicine is an information technology, the power of these technologies double every year. These technologies will be a million times more powerful in 20 years. This increase in our life expectancy is going to go into high gear very soon.

Is Facebook helping people live longer?
Facebook is enabling us to share knowledge and achieve the wisdom of crowds. By being able to harness the wisdom of 250 million people, now on Facebook, we can ferret out the truth of what's going in the world very quickly. We can see this in recent political events. From a practical perspective, it enables somebody with a new idea or new insight to share that, for it to spread virally through these kinds of knowledge-sharing sites.

It really does foster freedom and democracy, and not just on the political level but even things like health and medicine. Patients are going to their doctor's office, armed with the latest knowledge. By being part of the community of people who have their condition, they'll be more knowledgeable than the doctor. [This] changes the nature of the relationship.

You're most well known for optical character recognition. With more and more user generated content online, do you think all the information on the Web will one day be available in speech form?
We are learning more and more about the human brain, and we are able to transform the information in one modality to another by recognizing patterns. I realized at a fairly young age [that] the heart of human intelligence was pattern recognition, and that's now being confirmed by neurology and brain reverse engineering. Even with the state of the art today, these technologies are still not as good as human pattern recognition, but that gap is gradually closing. With information technology growing exponentially, the ability to change information from one form to another — particularly those forms that allow us to search for it and intelligently use that information out on the Web — are fundamental to ongoing progress.

What are the most interesting inventions you've come across recently, and what areas would you like to see more focus and development?
Mobile phones. The fact that half of the world's population has access to these devices that allow them to access all of human knowledge in a few keystrokes, to actually see it happen is amazing to me. The "have-have not divide" is dissolving. Fifteen years ago, only a wealthy person could have a mobile phone, and they didn't work very well. Today, 3 billion of them are out there and they are becoming increasingly intelligent.

Creative applications. I am impressed with the number of things we can increasingly do on these tiny little devices, cell phones. They do thousands of things. It's 50,000 apps for the iPhone. We have a cell phone that can capture print in 15 languages, speak it out loud and have synchronized highlighting, and translate from one language to another.

There are early prototypes of where I think computing is going. To make devices smaller and smaller, they are more and more convenient, but we actually don't want to look at a tiny screen. We'd like to actually have full immersion screens that we sort of live in. We are going to put these devices in our eyeglasses. We can just create a virtual screen that's large and hovering in air that's high resolution. Electronics will be just woven in your clothes or your belt buckle. The display will be augmented reality, and we'll be online all the time.

You've won a number of awards and honors for innovation and have even been inducted into the U.S. Patent Office National Inventor's Hall of Fame. What advice do you have for aspiring inventors and entrepreneurs?
Track technology trends. When it comes to the key measures of information technology, they are markedly predictable despite the common wisdom that you can't predict the future. I got into technology forecasting because I realized that timing was critical to being an inventor. If Facebook had been started 10 years ago rather than five years ago, it wouldn't have worked. Plan your project for the world that will exist, two, three, four years in the future when your technology is perfected and narrowed into the marketplace, because that's the world that you'll be interacting with.


Kathleen, an associate on the communications team, is taking the fast lane to the future.
After you snap a great photo of friends or shoot a fun video on vacation, you want to be able to share it immediately. We've been working on providing more ways to publish those photos and videos whether you're on Facebook.com or not.

You already can upload photos from your mobile phone via MMS or through Facebook applications on your iPhone, Blackberry and other devices. Now we recently added the ability to upload photos and videos by e-mailing them to your Facebook account.

Visit the Facebook Mobile page to get your personal upload email. This is a unique email address where you can send photos and videos from anywhere you have email access.



After you attach your photos or videos to an email, you can include a subject line that will be used as the caption for the photos or videos you upload. If you're uploading more than one photo or video in the email, the captions will be the same for all of them. You can always edit the captions later by logging into your Facebook account.

You can send as many photos or videos as you want in a single email, within the file size limits of your email provider. After you send an email, the time it takes for an upload to be completed will vary depending on how long it takes for your email to reach us.

The photos you send to us via email will go to the "Mobile Upload" photo album by default and follow that album's privacy settings. We hope that with this new email option, you will be able to more easily share photos and videos anytime you want.


Sameer, an engineer on the mobile team, is up, up and away!
In our continued battle against cyber criminals, one of the biggest challenges we face is helping people whose accounts have been compromised by spammers understand how it happened and how to fix the problem. The vast majority of people who use Facebook have never experienced a security problem. For the small number who do, knowing how to fight back is key.

It can be an embarrassing experience to log in to Facebook to find that unauthorized messages have been sent from your account and then face questions from friends who have received spam from you.

We've spent the last few months improving the way to guide people through the process of regaining access to their account after it's been compromised and used to send spam. Currently, we send emails explaining what happened and provide links to remedy the situation. Now we're moving towards a new model that also involves clear and simple steps taken within Facebook itself. In doing so, we can ensure that the person logging in is the true owner of the account, thereby preventing hackers from using it to send spam in the future.

Going forward, we'll continue to send a notification email to the tiny percentage of people whose Facebook accounts have been compromised. What's new is that when these people try to access the site, they'll first see a page explaining what happened, as shown below.

Next, they'll go through a quick verification process to ensure that they're the legitimate owner of the account in question. Finally, we'll help them pick a new, secure password and refer them to the Facebook Security Page, which includes helpful tips and information on how to be safe on Facebook and across the Internet.

This new change will help us not only fight spam, but also spread the word about security on Facebook. In the coming months, we'll be rolling out similar processes to address the different threats people may face. Our teams are working hard to make sure you never experience a security issue on Facebook, and in the rare case that you do, we're committed to making the process of regaining control of your account easy and informative.


Jake, a project manager for the site integrity team, hates spam but loves bacon.
As of today, 250 million people are using Facebook to stay updated on what's happening around them and share with the people in their lives. The rapid pace of our growth is humbling and exciting for us, and it affirms that people everywhere are realizing the power of staying connected to everything they care about on Facebook.

From the beginning, Facebook hasn't been about building a website. Facebook is about all of the people using it and all of the things that are important to you. The 250 million of you on Facebook today are what gives Facebook life and makes the site meaningful to everyone using it, so we thank you.

Each person who joins makes Facebook better by adding a presence to the site that friends and family can connect with and feel closer to. For us, growing to 250 million users isn't just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world.

So today as we celebrate our 250 millionth user, we are also continuing to develop Facebook to serve as many people in the world in the most effective way possible. This means reaching out to everyone across the world and making products that serve all of you, wherever you are—whether through Facebook Connect, new mobile products and the other things that we are building. We're grateful to have all of you with us, and we look forward to helping connect the next quarter billion people on Facebook.

Facebook Pages make it easy to stay up-to-date with your favorite public figures and organizations. For example, after connecting with Lance Armstrong, I'll receive updates directly from him on my Facebook homepage about his life on the Tour de France, photos of his rides and much more. But when I'm not on Facebook it can be a challenge to keep up, which is why beginning today, we're making it even easier to get direct updates from the organizations and celebrities you care about most.

The same public figures and organizations you're connected with on Facebook can now install a Facebook Fan Box on their own websites, which shows the most recent updates that are also going into your News Feed. If you're not yet connected to their Facebook Page, you can become a fan directly from their Facebook Fan Box and begin receiving updates on Facebook as well.



Now, when I visit the websites of Kings of Leon, Lenny Kravitz or Roger Federer, I not only see their exclusive content but also the personal updates they're posting directly on Facebook including status updates, photos, videos and much more. You'll be able to access Fan Boxes — not just from your favorite celebrities and musicians but also from media outlets and news organizations like ABCNews, NPR and Newsweek, in addition to organizations like the World Wildlife Fund and (RED) and your favorite products such as Coca-Cola, Tide, Herbal Essences and Blackberry.



We hope this will make it even easier to stay up-to-date with all the people and things that you are interested in.

If you are a Facebook Page administrator, learn more about how you can add a Fan Box to your website in our developer blog post.


Mark, a product manager, is feeling fan-tastic.
When I want to grab lunch with friends, I usually update my status to see who's around by asking, "Who wants to go out for lunch at 12:30 p.m.?" Another option is to use the Facebook Events application to share extra details like where and when to meet, directions and maybe even a photo. There wasn't an easy way, though, to plan a more spontaneous get-together while also offering more details.

We're now offering a streamlined way to create events directly through the Publisher that combine the best of both of these approaches.

From the Publisher, you can create an event in one simple step. After clicking on the "Events" icon, you can enter information about what the event is and where and when you want to meet.



You can invite friends directly from the Feed story that's created either on your Profile or your News Feed, Just select the "Invite guests" link to share the event with friends.



You might wonder why you wouldn't just invite friends to an event using a status update. Creating an event in the Publisher helps you better organize the event details, and your friends can RSVP immediately when they see it in their News Feeds. This is more structured than a status update and also takes full advantage of the Events application. You can easily find out which of your friends are coming, and of course, they can comment on the event's wall, share photos and use other Events features.

Keep in mind that when you create an event through the Publisher, it will always make the event open for guests. Anyone will be able to join and invite others to join. You can always further edit your event from the application to add more information or to change access to closed or secret.


Bo, a software engineering intern, is creating an event for his next basketball game.
BJ Fogg and Linda Fogg Phillips
At Facebook, we're constantly connecting with interesting people — from experts in their field, academics and researchers to celebrities or visitors to our office. Occasionally, we'll share these conversations on the Facebook blog in our new series titled "Connecting with...." I recently had the opportunity to speak with BJ Fogg and Linda Fogg Phillips, the creators of "Facebook for Parents," an experimental course that was offered at Stanford University. Read the next blog post in this series here.


How did you come up with the idea for the "Facebook for Parents" class that was recently offered at Stanford University?
Linda: I have eight children, seven of whom are old enough to have a Facebook account and do. I saw that among parents there wasn't a lot of comfort and knowledge about Facebook and how it functioned. We tried to remove the fear from parents around Facebook and social networking.

If you could tell parents one thing about Facebook, what would it be?
BJ: If you're not on Facebook yet, you don't have to join. You don't have to drive cars or have a mobile phone either, but it's part of being in the modern world. If you choose not to be on Facebook, you're choosing to be left behind. That's too bad.

What was the biggest take-away for parents who were in the class?
Linda: That Facebook actually can be a great parenting tool that enables parents to be aware of their children and what's going on in their world. It allows further modes of communication within a family, even among people living under the same roof, as well as those that aren't. Facebook also helps parents teach life skills that are outlined on our website.

BJ: The biggest surprise was the shift from anxiety to opportunity. Most parents joined the class because they were concerned about privacy or their kids putting up photos that would stop them from getting into college. By the end of the class, I think they saw the opportunity of this great new world that their kids were involved in. They connected with old friends and saw the charms of Facebook.

We've heard that some kids are uncomfortable "friending" their parents on the site.
Linda: I am friends with each of my children. The reaction was mixed. I found that it depended on the age and maturity level of my child and to some degree, the relationship I have with that particular child. I will admit that one of my daughters got mad at me and blocked me for a period of time, but then we worked out our differences and she added me back as a friend.

Are you friends with your kids' friends, as well?
Linda: Yes, quite a few of them. It really helps bridge the gap as far as communication and for me to be comfortable with their friends, too. I don't request them, they request me. I'm not going to intrude on their lives.

Any other ground rules?
Linda: Depends on the child. That's also what we talked about with the parents in our class. If your child doesn't want to "friend" you, don't worry about it. We found that the No. 1 reason most kids don't want their parents to be their friend on Facebook is that they're afraid their parents will embarrass them — more so than being exposed and letting parents know what they're doing.

BJ: In some cases, that means, "Don't ever post on my wall," and in almost all cases, it means, "Don't post baby photos of me naked in the tub and tag me." The more the parents in our class learned about Facebook, the more their kids seemed to relax.

Linda: I try to respect my kids' space, but at the same time, I try to be a responsible parent who is involved in their lives. In turn, they actually enjoy interacting with me on Facebook.

How else did the parents in your class evolve?
Linda: Parents would go home after class and know more than some of their kids about Facebook. It became a mutual teaching tool where the kids would teach the parents something, and in turn, their parents would say, "Oh, look at what we just learned." Parents would gain respect from their kids, "Mom's not such a dummy on this, maybe she does know something." Eventually, the kids realized their parents weren't on Facebook to spy on them. It was a huge bridge to communication and building relationships within families.

Do you think parents being on the site is influencing how their kids behave?
Linda: It's helped kids realize that there are other eyes on them besides just their friends. They realize it's more of a public venue than so many think it is. It's sort of a self-regulating, self-checking mechanism, which isn't bad. We all need to have that.

BJ: The fact that kids are changing their privacy settings to stop their parents from seeing photos also means that they could do that more generally. It just means they are paying more attention and being more thoughtful about the implications of their status updates photos, notes — whatever they're doing.

When's the next installment of your class?
BJ: We will teach this again, but we know that not everyone can come to Silicon Valley. So we're looking at ways of helping parents get going with Facebook in a way that scales for anyone in the world. Stay tuned to facebookforparents.org. Sign up for our mailing list and our free newsletter.


Kathy, Facebook's resident blogger, is thankful that her parents haven't posted any embarrassing baby photos of her on Facebook.


Tip: Share your family information on Facebook through the Information tab on your profile. You can list your immediate family members or even link to their profiles if they are on Facebook.
UPDATE on Wednesday, July 8: We have begun testing the new privacy settings with a small percentage of users. Each user within the test group will see several Transition Tools that will help them select the level of privacy they are most comfortable with and introduce the new, simpler settings. Additionally, we'll be showing some of you in the test a survey about the transition experience, so please tell us what you think.


The power to share is the cornerstone of Facebook. Privacy and the tools for tailoring what information is shared with whom are at the heart of trust. Over the past five years, Facebook has learned that effective privacy is grounded in three basic principles:
  • Control. When people can easily control the audience for their information and content, they share more and they're able to better connect with the people who matter in their lives.
  • Simplicity. When tools are simple, people are more likely to use them and understand them.
  • Connection. With effective tools, people can successfully balance their desire to control access to information with their desire to connect – to discover and be discovered by those they care about.
That's why in the coming days, we'll be improving privacy on Facebook by launching a series of tests that guide people to new, simpler tools of control and connection.

Control

We're committed to giving people even greater control over the information they share and the audiences with whom they share it. At one extreme, we believe people should have the tools to "broadcast" information across the web and make it available to everyone. For example, back in March, we added an "Everyone" option to give people more control and enable them to share more broadly if they want, something that wasn't possible on Facebook before.

At the other extreme, we want to give people the power to limit who should receive any particular piece of information they want to share. The Publisher Privacy Control, which we launched in a beta last week, allows you to decide who can see the content you publish on a per-post basis. For example, you may want to make some posts available to everyone, while restricting others to your friends and family. You should be able to make that decision every time you share something on Facebook, and soon you'll be able to do this.

Just a few weeks ago, we started the process of phasing out regional networks, since they did not adequately reflect a world where people choose exactly the audience with whom they wish to share. Regional networks made sense for those who wanted to be more open when Facebook was small, but they lost their utility as the site became global.

Now, if you want to share with a smaller, more targeted group, you have a number of options, including specific Friend Lists, all of your friends, your friends and people in your school or work networks, and friends of friends. To share with more people and contribute to the general conversation going on in the world, you can select "Everyone."

Simplicity

When we add new features to Facebook, we usually include a corresponding privacy setting. While this has helped give some people more individualized controls over particular features, the compounding effect of more and more settings has made controlling privacy on Facebook too complicated.

With the test we're announcing today, we'll move towards simplifying these settings and putting them all on the same page. We'll also standardize the options we provide for each setting so the choices are always the same. Lastly, we'll remove overlapping settings to reduce confusion and combine profile fields that are similar, so you only have to make one decision.



Connection

In the next few days, we will begin to explore how to make the transition to the new settings. In the process, we will be asking you to revisit and reaffirm the way you present yourself on Facebook. To do this, we will be offering a Transition Tool that asks you to select your own level of sharing. We think Facebook is most useful when people can find and connect with each other, which is why this tool will enable you to make available those parts of your profile that you feel comfortable sharing in order to facilitate better connection. You will have the choice of being as open or as limited in the sharing of this information as you want.



Two Important Notes

First, we've designed the Transition Tool to respect previous decisions to limit access to information. If you have selected settings that restrict who has access to information, those choices are carried over to the new privacy settings.

Second, none of the improvements we will be testing changes the information Facebook provides to advertisers. Facebook does not share personal information with advertisers except under the direction and control of a user. These new tools do not alter that policy or practice. You can feel confident that Facebook will not share your personal information with advertisers unless and until you want to share that information.

The test we're launching today will include a small fraction of the total number of people on Facebook. This group will receive the new, simpler settings and one of six different versions of the Transition Tool. Over the next few weeks, we'll be collecting direct feedback from the testing group and using it to make improvements to the tool. Our goal is to ensure that people understand the changes to our privacy settings and make choices that reflect their comfort level. After the testing and feedback phase is complete, we expect to offer final versions of the tool and the new settings to everyone on Facebook.

We're excited about having our users enjoy even greater control over how they share their content and information. We're confident that greater control will lead to richer and more useful sharing through Facebook.


Chris Kelly, Facebook's chief privacy officer, is glad to be offering you more control.
Lieutenant Colonel (LTC) Kevin Arata is the Director of the Online and Social Media Division of the U.S. Army. Since January 2009, he's worked on developing different social media platforms as methods of communication for the Army. We've asked him to share some of the ways that soldiers are using Facebook to connect with each other and their families.


Some people are shocked when they see a Facebook status update or message coming from a deployed soldier. At the U.S. Army, we see it as another positive move that allows our soldiers to feel connected to friends and family at home, even when they're half a world away. Allowing our audience — including our soldiers — to connect and communicate through social networking is still considered risky business by some, and we do face unique challenges. The risks to operations security felt by some, or the fears that our soldiers will post "unbecoming" information, are outweighed by increased communication and sharing.

Soldiers: Past, Present and Future
In this era of persistent conflict and frequent deployments, service members are under constant stress due to the demands of the military lifestyle on both their psychological and physical well being. Facebook has made it easier to stay in touch with loved ones back home. Two months after we launched the official U.S. Army Page on Facebook, it has become a meeting ground for soldiers, their spouses and families to share insights, support and encouragement. In one of many examples, a proud mother of a soldier from Virginia wrote on our Wall about her regular chats on Facebook with her son:



There's no better way to get ready for joining the Army than to hear advice directly from soldiers who've lived it. Through our Page, recruits are able to ask questions of other current and past soldiers and gather many different perspectives much more quickly than through phone conversations or e-mails:



Old friends from previous assignments are also able to stay in touch, or even reconnect, through Facebook. In fact, just a few weeks ago my boss, Colonel Jim Miller, told me he recently linked up with three of his Desert Storm buddies on Facebook after nearly 10 years. He found out they were living within miles of him in Washington, D.C., and was able to get together for a reunion dinner.

Military Brats
"Brats" — the term commonly associated with those who grow up in the military — often face the challenge of being separated from friends as their families move to different military bases. When I was growing up, once you left a group of friends, you were relegated to keeping in touch by writing letters or racking-up long-distance phone bills. Often times, as those friends were moving too, contact was lost and so was the friendship. Now, military children can keep in touch much easier with their friends. My kids, having spent all of their lives moving from place to place, use Facebook to connect with friends from my previous duty assignments.

Army Senior Leaders
Often people assume social networking sites are a place only for young people, but our senior Army leaders understand it's a great place for them to connect with both their older peers and the young troopers who are the backbone of the U.S. Army. An increasing number of Army senior leaders now have Facebook Pages, including General Ray Odierno, where you can stay updated on their daily activities.



The Army is embracing a new way to communicate — one that increasingly involves connecting over a social networking site as much as it means communicating about the Army through an evening news broadcast. Along with our main Army Page, other units and installations are reaching out to establish a dialogue through more than 40 other official Army unit and installation Facebook pages. You can find a lineup of all the official social media platforms for the Army here.

Facebook captures the power of relationships in a way we've only begun to explore. Whether you're a general officer or a soldier deployed to Iraq who gets a glimpse of home through a Wall post or a photo, it's a powerful medium for our community of more than 1.1 million soldiers and their spouses, family members and children.


Lieutenant Colonel Arata hopes you'll join the conversation at the U.S. Army's Facebook Page.

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